Tuesday, October 21, 2008


So of course on every Web site, blog and/or magazine's list of "ingenious" money-saving tips is to ditch the $4-a-day Starbucks habit. I have to ask: What kind of person spends 80 bucks a month on coffee without realizing they spend 80 bucks a month on coffee? (Let's see: Coffee, new boots or interest-bearing savings account? COFFEE, obvs.)

On Newsweek.com today:
A Venti-Sized Recession? The more Starbucks a country has, the bigger its financial problems.

Naturally, I'm suspicious that this can be tied in a neatly wrapped package with a shiny silver bow, but here we go: "The Seattle-based coffee chain followed new housing developments into the suburbs and exurbs, where its outlets became pitstops for real-estate brokers and their clients. It also carpet-bombed the business districts of large cities, especially the financial centers, with nearly 200 in Manhattan alone. Starbucks's frothy treats provided the fuel for the boom, the caffeine that enabled deal jockeys to stay up all hours putting together offering papers for CDOs, and helped mortgage brokers work overtime processing dubious loan documents."

Still awake? Yeah, me neither.

Now, there's nothing I like more than coffee. Possibly a Nintendo Wii, if I had one. But tying the Starbucks excessplosion into the housing crisis? Ehh... I rent. And I will forever, until someone can figure out a way for me to save tens of thousands of dollars for a down payment without reducing my monthly iTunes expenditures.

What we really need is some way to, oh, CAFFEINATE the economy. We're not gonna pull ourselves outta this mortgage/Starbucks/McMansion ditch with just one VivannoTM Nourishing Orange Mango Banana with Matcha Blend.

Mark Malkoff knows what to do, and he started it back when this economic meltdown was still solid chocolate, long before it was shaved into curls and drizzled on the foamy surface of a 200-degree beverage.

Indeed, he made a purchase at all 171 Starbucks locations in Manhattan... in one day.

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